For more than 26 years, El Conquistador Latino Newspaper has been a trusted and proven leader in effectively reaching our Latino Community. We are an essential pillar covering our Latino community's particular needs and issues, often less covered by mainstream media. We play a crucial role in keeping our community informed, which helps maintain the community's vitality. Over the years, we have established a unique position as a trusted authority in our community.

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We are connected to our community through a widespread integrated network of local Latino Leaders, Community Groups, Social Activists, and more. We proudly support community events, organizations, and local businesses as Milwaukee's only Latino-owned newspaper. We aim to connect our community and serve as a bridge to the general market.

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We organize festivals and expos to showcase our community's success while celebrating its accomplishments and diverse culture.

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Since our beginning, we decided not to apply for Disadvantaged Business, Affirmative Action, or Minority-Owned Business Programs. We wanted people to advertise in El  Conquistador because they wanted to, not because government regulations were forcing them to. We intended to have the newspaper stand on its merits, not forced government pity. To this date, we have never registered as a disadvantaged or minority-owned business.

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We are not government-funded. We rely strictly on your generous advertising support to keep our community informed. Your support helps us with our mission to preserve and share our Latino culture while recognizing positive individuals in our community.